Porch Light Studio Let's talk

Porch Light Studio · Durham, NC

Keep the craft.
Hand off the chores.

Design workflow services, an AI design studio, and AI tooling for small businesses and small teams. We find the busywork that's burying the work you're good at, build the system that takes it, and put it in your hands working. Not a slide about it.

See the AI tooling Open the Studio
Three weeks from first conversation to a working tool
Built on the tools you already pay for
Run by a creative director, not a dev shop

Three ways in

One studio. Three kinds of help.

Some teams need their creative to scale without losing its voice. Some owners need the busywork gone. Some want design that looks like people made it. Plenty arrive through one door and stay for another.

Design workflow services

Creative systems that scale.

Atomic design systems, connected creative systems, and brand standards machines can follow. For in-house teams and agencies whose output outgrew their process.

  • Audit → systemize → hand off
  • Tokens, components, templates
  • Machine-readable brand guidelines
How we work →

The Studio · AI creative

Brief. Match. Generate.

Tell the Studio about your brand in five minutes. Get matched with designers who each have a real point of view, and walk away with palettes, type, logos and campaign looks you can actually use.

  • Eight designers, eight lineages
  • Real, human-looking AI creative
  • Free early access
Open the Studio →

AI tooling · Workflow Teardown

We find your busywork. AI does it.

Three weeks, hands on. We map how your business really runs, name the tasks eating your week, and build the assistant or system that takes them.

  • Review engine, comms, social dump
  • Custom Claude assistants and skills
  • Built on what you already use
See the tools →

Work in progress

Two pilots, both real businesses.

The first two Teardowns, run for owners I know and trust. The proof is in what they stopped doing at 9pm.

Pilot · brand and site live, tooling underway

A woman-owned GC gets her evenings back.

Ashley Fowler builds kitchens, baths and whole houses across the Triangle and was doing estimates at 9pm. We started with a teardown of how a job really runs, then rebuilt the front door: a new logo and brand system, a nine-page site with transparent pricing and before/after sliders, and a reviews engine at handoff. Now the assistants: voice capture from the truck, weekly client updates, and JobTread talking to Claude.

BrandWebsiteReviews engineJobTread + ClaudeVoice capture
9pages, pricing on every one
4.8Google rating reclaimed under the new name
5workflows scored, three in build
See the live site ↗
Pilot · discovery, September 2026

One coach, one book, one podcast, too many jobs.

Grant Parr coaches athletes on the mental side of the game and has more IP than hours: a book, a podcast, recorded meditations. The teardown is looking at three places the week leaks: admin and client delivery, turning that library into products and posts, and lead flow for coaching. First build candidates are a content repurposing assistant and a client-delivery system that runs itself between sessions.

Workflow TeardownContent repurposingClient deliveryPassive income
3pain areas mapped before the first call
1book, a podcast and a meditation library to work from
Wk 1of three
Game Face Performance ↗

Why a creative director does this

AI should make small teams more human, not less.

I spent a decade building a creative organization from a handful of freelancers to forty people across two countries, and most of that work was taking chores off talented people so they could do the part they're great at. That's the same job, whether the team is forty designers or one contractor with a truck.

Tell me what's eating your time.

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